Who We Are

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Meet the WHAS Crusade for Children Board of Directors

Meet the WHAS Crusade for Children Endowment Board

Meet the WHAS Crusade for Children Advisory Panel

Meet the WHAS Crusade for Children Staff

Meet the WHAS Crusade for Children Ambassadors

Learn about Moral Side of the News

View the list of fire departments participating in the WHAS Crusade for Children

The WHAS Crusade for Children

  • 100% of each donation to the WHAS Crusade for Children helps children with special needs.
  • Through the Crusade we’ve changed the lives of millions of children in Kentucky and Indiana since 1954.
  • Right now we’re funding 1 in 3 children who need the Crusade.

Change a child’s life, support the WHAS Crusade for Children.

To make a donation securely online, click here.

The WHAS Crusade for Children Endowment

In September, 2002, the WHAS Crusade for Children Board of Directors voted to create the new Crusade Endowment.

It guarantees that 100 percent of the Crusade’s annual telethon collections continue to go directly to agencies that help children with special needs. It ensures that millions more children will be helped for decades to come.

  • 100% of each donation to the WHAS Crusade for Children helps children with special needs
  • The Crusade Endowment Campaign fully funds our future.
  • Beyond your annual contribution, we need your Crusade Endowment donation now.

Change a child’s life forever, support the WHAS Crusade Endowment.

To make an Endowment donation securely online, click here.

How the Crusade works

The WHAS Crusade for Children, Inc. established in 1954 by WHAS-TV, raises money for agencies, schools and hospitals to better the lives of special needs children.

$154 million raised for special needs children
In its first 61 years, the Crusade has raised more $160 million. Thanks to generous contributions of goods and services, the Crusade is able to return 100 percent of all donations to organizations that serve special needs children in all 120 Kentucky counties and more than 50 southern Indiana counties. Fire departments raise more than 50 percent of the money each year by staging road blocks and other events

An independent board decides
An independent board of interdenominational ministers known as the Crusade Advisory Panel decides how donations are distributed each year.

Agencies apply for grants
Representatives from agencies, schools and hospitals apply for grants and appear before the panel during grant hearings held each spring. Once the hearings are complete, the advisory panel determines which agencies receive Crusade donations.

Since agency grant requests far exceed donations to the Crusade each year, the panel has difficult decisions to make.

For a complete listing of grant application rules, click here.
 
The Crusade telethon airs in June
The annual Crusade Internet/radio/telethon is held each year on the first full weekend in June and is aired on WHAS Radio (AM 840), WHAS-TV (Channel 11.1) and worldwide on WHAS11.com. Portions of the broadcast are also seen and heard on a Kentucky statewide network.

Millions of children have been helped
Millions of children have been helped by the Crusade since 1954. The WHAS Crusade for Children celebrates 60 years of changing children’s lives in 2013.
 
Donations are tax deductible
The WHAS Crusade for Children, Inc. is a 501(c)(3) public charity. Gifts are tax-deductible as permitted by law.

To make a secure online donation, click here or call (502) 582-7706.

View the WHAS Crusade for Children audit report

View the WHAS Crusade for Children Form 990

View the WHAS Crusade for Children 2013 Annual Report